Client: Hollyland Technology
Duration: March 2024 – May 2024
Objective: Increase sales leads through a targeted cold email campaign aimed at potential customers in the video production industry.
Hollyland Technology, known for its innovative video transmission solutions, sought to expand its customer base and improve sales leads. The company was experiencing stagnation in lead generation and needed a strategic approach to attract potential customers
1. Low Engagement Rates: Previous email campaigns had low open and response rates, indicating a lack of effective targeting and messaging.
2. Poor Segmentation: The existing contact list was not segmented based on potential customer needs and preferences.
3. Brand Awareness: Many potential customers were unaware of Hollyland’s product offerings and their benefits.
Open Rate: Achieved an open rate of 45%, exceeding the industry average of 20%.
Click-Through Rate: Recorded a click-through rate of 30%, significantly improving engagement.
Lead Generation: Generated 150 new leads within the first month, with a follow-up conversion rate of 25%.
Before/After Comparison:
Graphs showing the increase in open rates and click-through rates.
Screenshots of the email templates used.
[Hollyland Website](https://www.hollyland-tech.com)
[Hollyland Instagram](https://www.instagram
.com/hollylandtech/)
[Hollyland Facebook](https://www.facebook
.com/hollylandtech)
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