Experienced Digital Marketing Specialist
Experienced Digital Marketing Specialist with Proven Expertise in Driving Results
Across Channels. 8+ years of experience in developing and executing high-converting, data-driven
marketing strategies
Summary
As a results-driven Digital Marketing Specialist, I have over 8 years of experience creating impactful, data-driven marketing campaigns that drive measurable results. From developing
cross-platform strategies to optimizing content for SEO, I have consistently delivered increased traffic, improved engagement, and higher conversion rates. I am skilled in analytics tools like Google Analytics and Adobe Analytics, enabling me to turn data into actionable insights.
CORE SKILLS
Search Engine Optimization (SEO)
Content Marketing
Email Marketing
Search Engine Optimization (SEO)
A/B Testing & Conversion Rate Optimization (CRO)
Graphic Design (Canva, Adobe Photoshop)
Projects
Project 1
Clinic Mind
SEO Optimization and Local Marketing: Enhanced local search visibility through targeted SEO strategies, leading to a 25% increase in client inquiries.
Project 2
Aurelia London
Email Marketing Campaign for Product Launch: Executed a personalized email campaign that achieved a 35% open rate and boosted product sales by 15%.
Project 3
Bahria Town
Paid Ads and Social Media Strategy: Launched a cross-platform ad campaign that generated a 30% increase in qualified leads while reducing cost-per-lead by 20%.
Project 4
UNSW Faculty of Engineering
Website Optimization and Content Strategy: Improved student engagement and web traffic by 25% through strategic content restructuring and SEO optimization.
Project 5
Arcler Education
Multi-Channel Marketing Campaign: Developed a cohesive multi-channel strategy that enhanced brand visibility and drove a 15% increase in program sales.
Project 6
Hollyland
Digital Asset Management and SEO Audit: Streamlined digital asset organization and improved searchability, resulting in a 30% increase in asset retrieval efficiency.
Case Studies
Cold Email Campaign for Hollyland
Increase sales leads through a targeted cold email campaign aimed at potential customers in the video production industry.
CRM Optimization for PakSolar
Optimize CRM systems to improve lead management and enhance customer relationship strategies.
Testimonials
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Certificates
HubSpot Digital Marketing Certification (2024)
SEMRUSH SEO Fundamentals Certification (2024)
Google Analytics Advanced Certification (2024)
Adobe DAM Digital Librarian Credential (2024)